The Secret to Messages That Connect When Words Don’t Work Have you ever seen the impact of a...

Smart localization wins   In China, Coca-Cola’s name was changed to “Kǒu Kě Lè,”...

Be Honest It may appear like translation and localization are the same thing, but they are really different....

Translation vs. Localization: When Words Meet the World Translation and localization may look like twins,...

Translate the Soul, Not Just the Words You’ve got every word right—but somewhere along the way, the magic...

Feel the Link Translations That Speak For You Think about how your words could jump from one culture...